1. B.Com Resources (Business Communication)
Hello Students,
On this page, you will find the course material related to B.Com studies (Semester 1 to 6) according to the MKBU syllabus.
Copyright Disclaimer & Warning
This blog and its contents are the intellectual property of the owner of this Blogger account. All posts, articles, notes, and materials published here are created with original effort, research, and academic intent.
⚠️ચેતવણી:
આ બ્લોગ પરના બધા જ રીડિંગ મટીરીયલ્સ બ્લોગ ઓનરના માલિકની મિલકત છે. પરવાનગી વિના કોપી કરવી, સ્ક્રીનશોટ લેવા અથવા ફરીથી પોસ્ટ કરવા ગેરકાયદેસર છે અને તેના પરિણામે બ્લોગ ઓનર કાનૂની કાર્યવાહી કરી શકે છે.
⚠️ Strict Warning:
All content on this blog is the property of the owner. Copying, screenshots, or reposting without permission is illegal and may result in legal action.
🔒 Rights Reserved:
The owner of this blog reserves full rights to take legal measures against anyone found misusing the content in any form.
👉 If you wish to use or refer to this content, you must contact the blog owner for prior written permission.
BUSINESS COMMUNICATION SEMESTER 1
UNIT: 1
Introduction to Communication & Process of Communication:
Channels of Communication:
UNIT: 2
Information Technology for Communication
- Introduction of Information Technology for Communication
- FAX Machine Advantages and Disadvantages
- Computers Advantages and Disadvantages
- E-Mail Advantages and Disadvantages
- Internet Advantages and Disadvantages
- Audio Conferencing Advantages and Disadvantages
- Video Conferencing Advantages and Disadvantages
- SMS Advantages and Disadvantages
- Voicemail Advantages and Disadvantages
Mass Media Communication
UNIT: 3
Layout of A Business Letter
UNIT: 4
Letters of Enquiries & Replies:
BUSINESS COMMUNICATION SEMESTER 2
UNIT: 1
Merits and Demerits of Types of Communication:
Barriers to Communication:
- Physical Barriers
- Technical Barriers
- Language Barriers
- Socio-Psychological Barriers
- Status Barriers
- Cross Cultural Barriers
UNIT: 2
Order Letters and their Replies:
- Placing of an Order with Sample
- Acknowledgement of an Order with Sample
- Partial and Full Execution of Orders with Sample
- Demanding extension of Time-limit for Order execution with sample
- Substitute Offers with Sample
- Cancellation of an Order with Sample
UNIT: 3
Complaints & Adjustment Letters:
Adjustment Letters:
- What is Adjustment letter?
- Adjustment Policy of the Company
- Seller at fault
- Customer at fault
- Carrier/Transporter at fault
Collection Letters:
- Sending statement of Account
- Reminder
- Inquiry and discussion
- Appeal and Urgency
- Demand and warning for legal action
UNIT: 4
Application Writing:
- Solicited Application with example
- Unsolicited Application with example
- Preparing Bio-data with sample
- Meaning of Resume and Various types of Resumes
- Curriculum Vitae (CV)
BUSINESS COMMUNICATION SEMESTER 3
UNIT: 1
Trade References & Status Inquiry:
- You have received the first order from a customer who does not mention any mode of payment. Write a reply requesting him to send cash or to furnished references if he wants to an account opened.
- Trader asking the customer to furnish references
- Reply to the above letter
- Received references
- Favourable Reply
- Giving a Rather Unfavourable Information
- Giving Unfavourable Information
- Grant credit
- Refusing credit
- Bank reference
- Favourable Reply by Bank
- Unfavourable Reply from The Bank
UNIT: 2
Listening:
- Importance of Listening
- Profile of an Effective Listener
- Advantages of Listening
- limitations of Listening
- Guidelines for Effective Listening
- Importance of Silence in Communication
UNIT: 3
Press Reports:
Press Reports based on Accidents
Press Reports based on Natural Calamities
Business related press reports:
UNIT: 4
Group Communication:
Meaning of meeting - What is group communication? - Types of meeting
- Advantages and Disadvantages of Meetings
- Responsibilities of a Chairman of Meeting
- Responsibilities of Participants
BUSINESS COMMUNICATION SEMESTER 4
UNIT: 1
Public Speaking:
- what is public speaking?
- Components of Speech (Introduction, Body and Conclusion)
- Presentation Method
- What is speech? and Types of Speeches
- What is Audience Analysis?
- Various types of Audience Analysis
- What is body language of speaker
- Do’s & Don’ts for effective Public speaking
UNIT: 2
Sales Letters:
- What is Sale letter? (Intro.)
- Importance of Sales Letter
- Sales Letter as Ambassador of Businessmen
- A-I-D-C-A Pattern
UNIT: 3
Business Reports:
- Defining Reports
- Structure of report
- Characteristics of a Good Report
- Report by Individual
- Report by Committee and Subcommittee
UNIT: 4
Personnel Correspondence:
Questionnaires:
- Define Questionnaire
- Characteristics of Good Questionnaire
Writing of a Questionnaire:
- Questionnaires on Survey of various habits
- Academic Educational Survey
- Academic Educational Survey 2
- Socio – Economic Survey
- Market Research and Commercial Survey
- Popularity of chatGPT
BUSINESS COMMUNICATION SEMESTER 5
UNIT: 1
Banking Correspondence:
Selected Correspondence between Banks and their Clients:
UNIT: 2
Insurance Correspondence: (Life Insurance)
Correspondence between LIC and Policy Holders:
(d) LIC’s reply to the policy holder regarding the surrender -value paid-up value
and advising him against surrendering his policy
(h) LIC intimating the policy holder about lapsing of his policy (i) LIC intimation to policy holder for revival of lapsed policy
UNIT: 3
Import & Export Trade Correspondence:
Correspondence between Clients and various Stakeholders:
(c) Shipping Advice
Agency Correspondence:
Correspondence between Principal and Agents:
UNIT: 4
Circular Letters:
Circulars Letters written on following occasions:
(d) Death of a partner
(i) Stock Clearance
(j) Festival sale
BUSINESS COMMUNICATION SEMESTER 6
UNIT: 1
Notices, Agenda & Resolutions:
Notices, Agenda and Minutes Writing of the following Joint Stock Company
Meetings:
UNIT: 2
Insurance Correspondence: (Fire & Marine)
Fire and Marine Insurance Letters:
- Letter requesting cover for goods against fire hazard
- Letter requesting cover for goods against marine hazard
- Letter inviting a quotation for premium
- Insurance Company quoting a rate of premium
- Request for reduction in premium
- Notice about increase in premium rates by Insurance Company
- Lodging a claim for fire policy
- Lodging a claim for marine policy
- Letter: Granting a claim
- Letter: Refusing a claim
- Letter contesting a claim made by policy holder
UNIT: 3
Comprehension on Stock Market Reports:
(Stocks & derivatives
only)
UNIT: 4
Advertising Theory and Practice:
- What is advertising?
- Advertising as a Tool of Communication
- Designing the Message
- Advertising as Brand Building
- Role of Advertising in Modern Business World
- Ethics in Advertising
- Benefits of Advertising to Advertisers
- Benefits of Advertising to Consumers
- Types of Advertising
- Media Selection and Planning
- Internet as a media of Advertisement
Aladin movie song and TVS Jupiter ad
Gauswami shreya b. Com sem-1 an exchange of facts ideas opinions or emotipnsby two or more persons
ReplyDelete