BUSINESS COMMUNICATION SEM:3 UNIT:2 GROUP DISCUSSION> Features of Group Discussion/Comunication

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 Features of 

Group Discussion / Communication

Introduction

A Group Discussion (GD) is a structured form of communication in which a small group of people discuss a topic to share ideas, exchange opinions, and reach conclusions. Unlike speeches or debates, GDs emphasize interaction, listening, and collaboration.

1. Interactive Process

• Group Discussion is not a one-way talk but a two-way exchange of ideas among participants.
• It involves speaking, listening, asking questions, and responding.
• Interaction helps participants refine their thoughts and understand multiple perspectives.

2. Small Group Activity

• A GD usually includes 6–12 participants, which makes the conversation manageable.
• If the group is too large, many members may not get a chance to speak.
• If too small, diversity of ideas is lost. The ideal size encourages equal participation.

3. Focused on a Specific Topic

• Every GD revolves around a single theme or issue, such as current affairs, social issues, or business cases.
• A focused topic prevents irrelevant discussion.
• It also allows participants to prepare ideas and examples in advance.

4. Multiple Viewpoints

• Since participants come from different backgrounds, they bring varied opinions.
• This creates a richer discussion with multiple angles.
• Exposure to diverse viewpoints helps participants become open-minded and tolerant.

5. Leadership and Teamwork Display

• A GD is not only about knowledge but also about how well participants work in a team.
• Leadership qualities are seen when someone guides the discussion, summarizes points, or encourages silent members to speak.
• Teamwork is displayed when participants cooperate and build on each other’s ideas.

6. Evaluation Tool

• In academic and business contexts, GD is used to test skills like communication, confidence, problem-solving, and leadership.
• Recruiters and teachers use GDs to evaluate overall personality, not just subject knowledge.
• It reflects real-life teamwork situations in organizations.

7. Time-Bound Activity

• A GD usually lasts 15–30 minutes.
• This encourages participants to be concise and to-the-point.
• Time limits also test how well someone can organize thoughts quickly under pressure.

8. Democratic in Nature

• Every participant is expected to get an equal chance to speak.
• No single member should dominate; otherwise, the GD loses balance.
• A democratic setup promotes fairness and equal representation of ideas.

9. Judges Verbal and Non-Verbal Skills

• GD evaluates not only what you say but how you say it.
• Verbal skills include clarity, grammar, vocabulary, and logical reasoning.
• Non-verbal skills include posture, eye contact, gestures, and confidence.

10. Goal-Oriented Communication

• A GD is not random talk but directed towards an outcome.
• Sometimes the goal is to arrive at a conclusion, while other times it may be to test problem-solving or creativity.
• Goal orientation ensures seriousness and purpose in discussion.

11. Encourages Critical and Analytical Thinking

• A GD is more than just sharing facts—it requires analysis.
• Participants must think critically, compare ideas, and evaluate pros and cons.
• This trains individuals to make logical, evidence-based decisions.

12. Dynamic and Spontaneous

• Group Discussions are unpredictable because ideas keep changing based on participants’ contributions.
• This makes GDs lively and interesting.
• Spontaneity tests how well a person can think on their feet.

Conclusion

The features of Group Discussion/Communication highlight that it is not just about speaking but about active listening, teamwork, critical thinking, and balanced participation. These features make GDs an effective tool in education, business, and recruitment. By understanding these features, students can better prepare to perform effectively in GDs and improve their overall communication skills.

References

• Pal, Rajendra, and J. S. Korlhalli. Essentials of Business Communication. Sultan Chand & Sons, New Delhi.
• Pradhan, Homai, D. S. Bhende, and Vijaya Thakur. Business Communication. Himalaya Publishing House.
• Rai, Urmila, and S. M. Rai. Business Communication. Himalaya Publishing House, Mumbai.
• Rayudu, C. S. Media and Communication Management. Himalaya Publishing House, Bombay.
• Sharma, R. C., and Krishna Mohan. Business Correspondence and Report Writing. Tata McGraw-Hill Publishing Company Limited, New Delhi.
• Sinha, K. K. Business Communication. Galgotia Publishing Company, New Delhi.